I just sent this letter to the editor. We’ll wait and see if they publish it.
I would not expect Deseret Morning News, owned by the Church of Jesus Christ of Latter-day Saints, to display sexually offensive advertising images on its online articles. I recently saw an ad for “Macy’s Free Ultimates Panty” (whatever that is) showing a seductive model wearing extremely tight, thin, and revealing undershirt and panties. The ad is in full color, large, and unavoidable, in the very center of the text. The paper must be aware that this kind of advertising is distasteful and offensive to the majority of its predominantly Latter-day Saint readership. I realize there are probably pressures for printing such ads, but perhaps the paper should follow the advice given last weekend by W. Craig Zwick in the LDS General Conference: “Live by your standards and stand up for what you believe in. Sometimes it is not easy, and you may be standing alone for awhile.” Shouldn’t Deseret News take a lead in making a stand against sexually offensive advertising? What message does this kind of advertising from a Church-owned newspaper send to the world? And what message does it send to Latter-day Saints about taking a stand against destructive yet popular worldly trends?